Wednesday, October 9, 2013
Learning from a bad loss
Interesting piece in Business Insider about how to make lemon from lemonade...or said differently how to maximize your learning from the excruciating pain of business failure...the article is written by serial entrepreneur Steve Blank
We give abundant advice to founders about how to make startups succeed, yet we offer few models about dealing with failure....
In my experience, living through failure has 6 stages:
Stage 1: Shock and Surprise
We raised $35 million and after 18 months made the cover of Wired magazine. The press called Rocket Science one of the hottest companies in Silicon Valley and predicted that our games would be great because the storyboards and trailers were spectacular. 90 days later, I found out our games are terrible, no one is buying them, our best engineers started leaving, and with 120 people and a huge burn rate, we’re running out of money and about to crash. This can’t be happening tome.
Stage 2: Deny any of it was your fault
In my mind, I had done everything the investors asked me to do. I raised a ton of money and got a ton of press. We hired everyone according to our plan. It was everyone else who screwed up. I did everything right.
Stage 3: Get angry and blame everyone else
This was the fault of my cofounder since he was in charge of game development, it was the engineers who bailed on me, it was the sales and marketing people who didn’t tell me how bad the games were, it was the VC’s who refused to put any more money in the company, it was Sega’s fault for making a bad gaming platform…
State 4: Get depressed
When the inevitability and magnitude of the failure sunk in, I slept in a lot. There were days I’d get up late and go to bed again at 5 pm. I lost interest in anything associated with my past industry. (To this day I still can’t play a video game.)
Step 5: Gradually accept your role in the failure
A few weeks after leaving, I began to think about what I should have done, could have done and pondered why I didn’t do it. (I didn’t listen, I didn’t act, I didn’t own my role as CEO, I wasn’t prepared to do what was right or leave.) This was hard and didn’t happen overnight. My wife was a great partner here. I often reverted to Stages 2 and 3, but over time I took ownership of my primary role in the debacle.
Stage 6: Gain insight and change your behavior
This was the hardest part. While I stopped blaming others, understanding what I couldchange in my behavior took long months. It would have been much easier to just move on, but I was looking for the lessons that would make my next startup successful. I looked at the patterns of behavior, not just at my last company but also across my entire career. I learned how to dial back the hubris, get other smart people to work withme – rather than just for me, listen better, and act and do what was right – regardless of what others thought I should do....
Now when I listen to entrepreneurs who’ve cratered a company, I listen for their stories of failure and redemption...
Read more: http://steveblank.com/2013/02/26/failure-and-redemption/#ixzz2OiAbmUx9