Thursday, April 18, 2013

Twenty Dirty Words to Avoid in Business Pitches

Following on from my recent blog about highly defective images to avoid including in pitches to investors, here's a list of dirty words which can doom any would-be entrepreneur.

  • Landmark
  • Revolutionary
  • Groundbreaking
  • Breakthrough
  • Turnkey
  • State of the art
  • Best in class
  • Cutting-edge
  • Leading-edge
  • Best-of-breed
  • Awe-inspiring
  • Decadent
  • Sumptuous
  • Breathtaking
  • Extraordinary
  • World-renowned
  • World-class
  • Stunning
  • Beautiful
  • Dramatic

 The list was reported by PR firm Ragan.com, based on information supplied by Michael Smart, principal for MichaelSMARTPR,and New York Times technology columnist David Pogue.